On Friday, July 26, 2024, Apikri, in collaboration with Putri 21, conducted an entrepreneurship training session for MSMEs assisted by PCS Sabah Malaysia. The event was held online, marking a significant step in empowering craftsmen in Sabah through knowledge and innovation. This training was part of a partnership project between Apikri and M21, aimed at providing valuable insights to the artisans in Sabah.

The event commenced with an opening session by the MC, setting a positive and engaging tone for the participants. The MC highlighted the importance of such training sessions in fostering entrepreneurial spirit and driving economic growth among MSMEs. The participants, eager to learn and improve their skills, were attentive and enthusiastic from the start.

Following the opening, the first session focused on product innovation, specifically on cassava-based products, and was led by Putri 21 from Gunungkidul. This session introduced various innovative uses of cassava, demonstrating how traditional products could be transformed into marketable and profitable items. The practical examples and success stories shared by Putri 21 inspired the participants to think creatively and explore new possibilities.

The second session was conducted by Apikri and covered essential aspects of marketing and entrepreneurship. This segment provided the participants with practical tips on how to market their products effectively and build a sustainable business model. Apikri's expertise in fair trade and ethical business practices was particularly valuable, offering the MSMEs a comprehensive understanding of how to align their businesses with global standards.

Throughout the training, interactive discussions and Q&A sessions allowed the participants to engage directly with the speakers. This interactive approach ensured that the participants could clarify their doubts and gain a deeper understanding of the topics discussed. The real-time feedback and personalized advice provided by the trainers were highly appreciated by the attendees.

The collaboration between Apikri and Putri 21 exemplifies the power of partnerships in driving social and economic change. By leveraging their combined expertise and resources, they were able to deliver a comprehensive training program that addressed the specific needs of the MSMEs in Sabah. This initiative not only equipped the participants with valuable skills but also fostered a sense of community and support among them.

Overall, the training session was a resounding success, with participants expressing their gratitude and eagerness to apply the knowledge they had gained. The event underscored the importance of continuous learning and innovation in the entrepreneurial journey. With the support of organizations like Apikri and Putri 21, MSMEs in Sabah are now better positioned to thrive and contribute to the local economy.