Rapid technological developments will greatly affect the growth of MSMEs in Indonesia. This digital change will bring many opportunities as well as challenges, especially for MSME actors who are required to turn into business actors who are innovative, fast and able to collaborate.

In response to this, KSU APIKRI collaborated with PT Surge to present a Creative Warehouse in Yogyakarta. This Creative Warehouse intends to help and prepare business actors (MSMEs) and Content Creators to be ready to transform into business in this digital era.

"Our plan is to create a forum where the focus is on two things, MSMEs and Creator Content," said Victor, a representative from PT Surge.

Victor also presented various concrete examples in his explanation. According to him, this Creative Warehouse will be a place for anyone who wants to learn about the world of content. If there are companies that need content, Creative Warehouse is expected to be a solution to those needs.

"If I make a Creative warehouse, people who come in don't have the knowledge, they don't have the skills, if they come here they can be taught, yes they can," said Victor.

"If there are companies that want to make advertisements, the solution is people from the Creative Warehouse, ladies and gentlemen who have been trained and have skills," added Victor.

Meanwhile, PT Surge offers various kinds of APIKRI, such as the supply of Creative Warehouse equipment, ranging from electricity, internet, equipment facilities.

While on the business side, Apikri will be exposed in various media owned by PT Surge, one of which is broadcast on TV on the Train.

"If so, the benefits offered (to Apikri), later Apikri's marketing promotion will begin to be considered. At first (the people) didn't know Apikri, so they knew Apikri, guess the goal is to go there," added Victor.

Victor hopes that with the Creative Warehouse in Yogyakarta, it can make the community, especially the youth, have a plus value and a high selling point in terms of creativity.

Perkembangan teknologi yang semakin cepat akan sangat memengaruhi pertumbuhan UMKM di Indonesia. Perubahan digital ini akan membawa banyak peluang sekaligus tantangan, khususnya bagi pelaku UMKM yang dituntut untuk berubah menjadi pelaku usaha yang inovatif, cepat dan mampu untuk berkolaborasi.

Menanggapi hal tersebut, KSU APIKRI menjalin kerja sama dengan PT Surge untuk menghadirkan Gudang Kreatif di Yogyakarta. Gudang Kreatif ini bermaksud untuk membantu dan mempersiapkan pelaku usaha (UMKM) dan Content Creator untuk siap bertransformasi masuk dalam bisnis di era digital ini.

"Rencananya kita pengen buat satu wadah dimana fokusnya itu pada dua hal, UMKM dan Konten Kreator," ujar Victor perwakilan dari PT Surge.

Berbagai contoh konkrit turut disampaikan Victor dalam penjelasannya. Menurutnya, Gudang Kreatif ini akan menjadi wadah bagi siapa saja yang ingin mempelajari dunia konten. Apabila ada perusahaan yang membutuhkan konten, Gudang Kreatif diharapkan dapat menjadi solusi dari kebutuhan tersebut.

"Kalau saya buatin gudang Kreatif, masyarakat masuk enggak punya ilmunya enggak punya skill, masuk kesini diajari ya bisa," ujar Victor

"Apabila ada perusahaan mau bikin iklan, solusinya adalah orang dari Gudang Kreatif, mas-mas, mbak-mbak yang sudah dilatih dan punya skill," tambah Victor.

Adapun penawaran PT Surge terhadap APIKRI yang beranekaragam, seperti supply perlengkapan perlengkapan Gudang Kreatif mulai dari listrik, internet, fasilitas peralatan.

Sementara di sisi bisnis Apikri akan di ekpos dalam berbagai media yang dimiliki oleh PT Surge salah satunya tayangan di TV di Kereta Api.

"Kalau jadi, benefit yang ditawarkan (ke Apikri), nanti marketing promosi Apikri mulai dipikirkan. Tadinya (masyarakat) enggak tau apikri jadi tau Apikri, kira kira tujuannya ke sana" imbuh Victor.

Victor berharap dengan adanya Gudang Kreatif di Yogyakarta, dapat menjadikan masyarakat khususnya pemuda memiliki nilai plus serta nilai jual yang tinggi dari segi kreativitas.