Jogjakarta, March 18, 2025– The Indonesian Fair Trade Forum (FFTI) convened virtually with representatives from Apikri and the World Fair Trade Organization Asia (WFTO Asia) on Tuesday, March 18, 2025. The primary agenda of the online meeting was to discuss the potential membership of FFTI, including Apikri, in the Novica marketplace platform facilitated by a private company in collaboration with WFTO Asia.

Netty, Chairperson of FFTI Indonesia, emphasized the importance of member contributions to the upcoming e-commerce platform. "We encourage our members to actively participate in this initiative," She remarked during the session. The platform aims to provide expanded market access opportunities, aligning with Apikri's ongoing efforts to broaden its market presence through various media channels and collaborative marketplace facilities.

The meeting marks a significant step forward in Apikri's strategic initiatives to enhance market reach and foster sustainable trade practices within the fair trade ecosystem.