Yogyakarta, February 8, 2025 – The General Manager of Apikri conducted a visit to leather artisans and several other craft producers in Yogyakarta to assess their market potential, working conditions, and marketing opportunities for their leather products. The visit aimed to strengthen Apikri’s collaboration with local artisans and explore ways to enhance their business prospects.

During the visit, the General Manager observed the production processes, discussed challenges faced by the artisans, and explored potential strategies to expand market reach. The artisans showcased their craftsmanship, highlighting the uniqueness and quality of their handmade products, which have significant potential for both local and international markets.

This initiative reflects Apikri’s commitment to supporting local artisans by providing market access, improving product development, and ensuring sustainable growth for the creative industry. Future plans include further engagement with artisans to develop strategies for broader distribution and increased market competitiveness.