In response to a year of business and financial imbalances, Apikri has embarked on a journey of management improvement. The decision to address these challenges stems from a noticeable discrepancy in business and financial conditions over the past year.

The consultants, Rahma Dewi Akbari for management consultancy and Mita Widya for marketing consultancy, were welcomed to Apikri with warmth by three supervisors, three temporary managers of the Apikri Cooperative, and 17 executive staff members. The primary goal of their visit is to engage in open discussions about Apikri's working conditions, necessitating data from various departments such as finance, administration, development, and marketing.

Over the meeting like course of two days, on Saturday and Sunday, January 13-14, 2024, the consultants delved into data collection activities. They scrutinized proforma sales data and buyer information in the marketing department, while in the finance department, they examined financial reports to identify income, expenses, and potential cost-cutting measures for a balanced financial state.

The exploration of data highlighted the need for immediate action in two crucial areas of Apikri's organization. With eight existing buyers crucial for income, the organization outlined specific goals to be achieved within the next six to twelve months, aiming for a significant financial milestone of 1 billion to cover salaries and the seamless operation of business-to-business (B to B) and business-to-customer (B to C) transactions.

The action plan devised for Apikri's management overhaul encompasses a comprehensive set of strategic measures aimed at revitalizing the organization and ensuring sustained growth and profitability in the upcoming months. One key aspect involves reactivating 25 dormant buyers, a crucial move to rekindle relationships and boost sales. By reaching out to previously inactive buyers, Apikri aims to expand its customer base and reinvigorate its market presence.

In addition to buyer reactivation, the plan involves the strategic relocation of products. Specifically, Apikri aims to move certain items, such as coffins, to a different space, emphasizing the importance of creating a showroom atmosphere that highlights

handicrafts. This shift in product placement aligns with the organization's broader goal of enhancing its market appeal and meeting evolving consumer preferences.

Profit labels and pricing strategies constitute another integral component of the action plan. Apikri intends to introduce clear profit labels on its products, emphasizing transparency in pricing. This not only builds trust with consumers but also establishes a competitive edge in the market. Concurrently, activating showrooms becomes crucial to showcase the diversity of Apikri's offerings, providing potential buyers with a firsthand experience of the organization's products and craftsmanship.

Leveraging the power of social media is identified as a key driver for increased visibility. Apikri plans to use various social media platforms to connect with its target audience, creating awareness and generating interest in its products. To incentivize customers further, promotional initiatives will be rolled out, encouraging individuals to visit the showrooms and explore the unique offerings.

Engaging travel agents is a strategic move to tap into the business-to-customer (B to C) market. Apikri aims to establish partnerships with 5-10 travel agents, facilitating direct access to potential customers. This outreach effort seeks to diversify Apikri's customer base and foster additional revenue streams.

Assessing product aging and modifying displays are critical steps to ensure that Apikri's offerings remain relevant and appealing. By understanding the lifecycle of products, the organization can make informed decisions about inventory management and product presentation, enhancing overall market competitiveness.

Finally, the establishment of fair trade practices with tourists through numeric labeling reinforces Apikri's commitment to ethical business practices. This initiative not only attracts conscious consumers but also aligns the organization with global sustainability standards.

In summary, Apikri's action plan comprises a holistic approach, addressing various facets of the organization's operations. These strategic initiatives are meticulously designed to not only rectify existing challenges but also position Apikri for long-term success in the dynamic market landscape.(elw)