The Institute for Development and Preparation of Industrial Internships (LPPMI) IKM held a gathering event with the theme "Tricks to Integrate Software and Digital Platforms for IKM Marketing by Optimizing Omnichannel." The event was held online via Zoom and offline at the Arjuna Room, DCS Plaza Information THR Jogja, on Wednesday, June 26, 2024, from 08:30 to 12:15 WIB. KSU APIKRI, represented by Azmi Gading, participated as an audience member in the event.

The event was attended by several prominent speakers in the field of marketing and small and medium enterprises (IKM), including Mr. Rommy from KADIN DIY, Riza from the Industry and Trade Office of DIY, and Mahmoud Elqadrie. The Director of LPPMI IKM, Zul Hardono, also attended the event along with Bayu Malam, a painter and IKM activist who also enriched the discussion.

The discussion in this gathering focused on strategies to integrate various software and digital platforms to effectively enhance the marketing of IKM products through an omnichannel approach. Business actors who participated also had the opportunity to share their experiences and insights regarding the challenges and opportunities in adopting technology in marketing. This event is expected to provide new insights and concrete solutions for IKM actors in facing the increasingly digital and competitive market dynamics. (AGL)