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Apikri Shares Expanding Market to verseas and Sustaining the Enterprise at INACRAFT Festival 2026

  • 2026 Jul 16
  • Posted By : Apikri

Apikri was honored to be one of the keynote speakers at the INACRAFT Festival 2026, held on 16 July 2026 at the Jogja Expo Center (JEC), Yogyakarta. The event held started from 19.00-21.00 Indonesian time, brought together entrepreneurs, artisans, and creative industry practitioners to exchange ideas and explore strategies for strengthening Indonesia's micro, small, and medium enterprises (MSMEs) in both domestic and international markets. Around more than 200 hundred visitors in big hall of JEC.

Representing APIKRI, Chairwoman of Board, delivered a presentation on export opportunities for MSMEs and shared practical insights on how small businesses can survive during challenging economic conditions. Drawing on APIKRI's decades of experience in the fair trade movement and international marketing, she emphasized the importance of maintaining product quality, building long-term partnerships with buyers, embracing innovation, and managing businesses with resilience. She also highlighted that strong collaboration and commitment to ethical trade principles are essential for sustaining export-oriented enterprises amid global economic uncertainties.

The inspiring session was moderated by Dedy Romero and featured another distinguished speaker, Dewi Meisari, Founder of UMKMINDONESIA.ID**. Through an engaging and interactive presentation, Dewi explained how Indonesia's creative industry continues to grow by leveraging innovation and digital transformation. She encouraged MSMEs to maximize digital platforms for branding, marketing, and customer engagement, demonstrating that digitalization has become a key pillar in achieving sustainable business success.

The discussion received enthusiastic responses from participants, who actively engaged in the question-and-answer session and shared their own business experiences. The combination of APIKRI's practical export expertise and Dewi Meisari's insights into digital entrepreneurship provided valuable knowledge for MSMEs seeking to expand their market reach and enhance their competitiveness.

APIKRI's participation in the INACRAFT Festival 2026 reflects its continued commitment to empowering Indonesian artisans and MSMEs through knowledge sharing, capacity building, and the promotion of sustainable export development. By collaborating with fellow industry leaders and inspiring entrepreneurs, APIKRI hopes to encourage more local businesses to embrace innovation, seize global opportunities, and contribute to the growth of Indonesia's creative economy.